Cadillac Sollei

The Cadillac SOLLEI convertible concept is the first vehicle to use innovative biomaterials developed by General Motors and mycelium materials company MycoWorks. We celebrated the vehicle's unveiling as the first step in a long-term partnership to transform automotive manufacturing.

Debut at Cadillac House

“The look of leather shines through, and owners may not know it’s forged from the roots of mushrooms.” – Designboom

The Cadillac SOLLEI was unveiled at Cadillac House Vanderbilt, spearheading the custom vehicle commissions program at General Motors. A demonstration of innovative materials deployed at commercial scale, the SOLLEI was praised by automotive press and influencers as a return to classic Cadillac elegance with distinctive nods to the future of automotive luxury.

I was onsite in Detroit as filmmaker & photographer to create a content and social media package that captured a pivotal moment in automotive manufacturing, and positioned new mycelium materials within the mainstream luxury vehicles market.

The Partnership

“GM marks MycoWorks’ first partnership outside of the fashion industry, demonstrating the infinite possibilities and applications for Fine Mycelium.” – CNN

General Motors’ investment in biomaterial company MycoWorks is a long-term collaboration to bring sustainable practices to automotive manufacturing. We presented each step of progress through compelling media that built a narrative of technological advancement, industry leadership, and luxury aesthetics.